Our “Fresh Experiences, Every Time” campaign brought Orchard Park’s new brand identity to life by highlighting the seamless connection between shopping and living in Kelowna. As part of the centre’s brand refresh, we developed an experience-based campaign that followed shoppers from discovering pieces at Orchard Park to wearing them out in the region’s most iconic settings—whether on a scenic hike, a vineyard tour, a day of sailing, or a night out with friends. This approach celebrated the revitalized brand while showcasing how Orchard Park effortlessly complements the vibrant lifestyle of Kelowna.